I help founder led agencies grow

I work with founders and leadership teams who want better work coming in - and want growth to feel more like a culture and
less like a sprint.

That means turning ambition into a system the whole business can support and sustain.

  1. Clarity: Getting clear on what you’re really selling

  2. Confidence: Expressing that clearly across pitches, creds, and conversations

  3. Consistency: Moving new business from a stop–start sprint into a shared rhythm

It also means designing growth so the whole team can get behind it - not just the founders.

Why agencies bring me in

Small agencies grow through great work and reputation.

Scaling that is the hard part.

At a certain point:

  • New business becomes reactive

  • Responsibility sits with one or two people

  • The rest of the team feels disconnected from growth

  • Hiring a full-time growth lead doesn’t feel realistic

I’m not a salesperson, and I’m not here to “fix” new business for you.

My background is in research, insight, and strategy, and I’ve led growth from inside agencies. I understand the ambition, the pressure, and the constraints.

The goal isn’t one person driving growth.

It’s building a shared mindset and a way of working that lasts.

How I work

  • A focused session to define the bigger picture.

    I recommend running this in two parts:

    • A leadership session to set the super ambition, make the hard calls, and agree direction

    • A wider team session to stress-test it, build belief, and create shared ownership

    We get clear on:

    • What you want to be known for

    • Where you want to play

    • What “winning” really looks like

    • What you’re saying no to

    Outcome: a clear, shared ambition the whole business can get behind.

  • I use a simple Win / Create / Innovate / Share planning model to turn big ambition into clear priorities.

    The sprint helps you:

    • Identify where we want to get to

    • Clarify your positioning and offer

    • Get clear on who you’re really selling to

    • Sense-check competitors and context

    • Decide where to focus - and what to stop

    • Align on how you’ll win, what you’ll create, where to innovate, and how you’ll share it

    Outcome: clarity, alignment, and a sharper plan across leadership.

  • Hands-on support without a full-time hire.

    • Sharpen website, creds, and case studies

    • Support content and visibility choices

    • Improve how new business is tracked and managed

    • Build confidence across senior teams when pitching

    Outcome: less friction and more momentum.

  • Turning intent into real opportunities.

    • Identify and approach the right types of clients

    • Represent you at relevant events when useful

    • Lead or support pitches, proposals, and RFPs

    • Improve how work turns into longer-term relationships

    Outcome: a healthier pipeline and better work coming in.

Ready to grow?

Contact Me