About Me

I’m a researcher, strategist and photographer based in London.

I’m an independent cultural and consumer strategy consultant. I help some of the world’s biggest brands understand real people and real places - through insight and strategy, or through photography, film, and other creative ways that bring people to life.

I’ve worked with brands like Nike, New Balance, ASICS, Pepsi, Shell and Sony Music to help them better connect with the world around them - always with a focus on texture, nuance and cultural relevance. You can see more of this work here.

Photography has always been a throughline in my work. I bring a documentary eye to how I capture people and places - whether it’s youth culture in Nairobi, the rituals and chaos of truck stops in Paksitan or quiet moments of everyday life in a Buenos Aires neighbourhood. I’m drawn to the relationship between people and the places they move through - capturing the texture, mood and emotion that connects them.

I like to bring that same documentary approach into lifestyle photography - creating work that feels equal parts beautiful and polished, but also real and nuanced.

Awards

2012 Stories and Spaces Winner
2018 Young Researcher of the Year

Contact

I’m available for commissions, collaborations, or just to chat.
samwlipscomb@gmail.com