About Me

I’m a researcher, strategist and photographer based in London.

I’m currently leading the cultural insights and strategy studio at Jump, where I help world’s biggest brands understand real people and real places. That might be through insight and strategy - or through photography, film and other creative outputs that bring audiences to life in more vivid, human ways.

I’ve worked with brands like Nike, New Balance, ASICS, Pepsi, Shell and Sony Music to help them better connect with the world around them - always with a focus on texture, nuance and cultural relevance.

Photography has always been a throughline in my work. I bring a documentary eye to how I capture people and places - whether it’s youth culture in Nairobi, the rituals and chaos of truck stops in Paksitan or quiet moments of everyday life in a Buenos Aires neighbourhood. I’m drawn to the relationship between people and the places they move through - capturing the texture, mood and emotion that connects them.

I like to bring that same documentary approach into lifestyle photography - creating work that feels equal parts beautiful and polished, but also real and nuanced.

Awards

2012 Stories and Spaces Winner
2018 Young Researcher of the Year

Contact

I’m available for commissions, collaborations, or just to chat.
samwlipscomb@gmail.com